HENLEY SMITH
DESIGNING A BRAND THAT EMBODIES THE CONCEPT OF SPACE FOR LIFE.
We partnered on brand identity and web design and development.
Challenge
Henley Smith Construction, recently relocated to Raglan, aimed to extend their reach from Northland to the Waikato region. Their existing brand and website, however, didn't fully reflect their commitment to quality, longevity, and team wellness. The challenge was to craft a digital presence that embodied their core values, resonated with their new market, and positioned them as a leader in the construction industry.
THE STRATEGY
Our brand strategy centered around "Quality space for life", a concept born from our discovery session. This statement encapsulates the essence of their brand - delivering high-quality, long-lasting builds that provide clients with the freedom to enjoy their lives, unburdened by project management details. This became our guiding principle, shaping our decisions throughout the project. We aimed to create a digital presence that echoed this philosophy, showcasing Henley Smith's commitment to quality and their unique approach to client service.
THE SOLUTION
We designed an abstract 'H' brandmark, symbolising two walls and the space between – a visual representation of Henley Smith's philosophy. A restrained colour palette, dominated by a warm off-white, was chosen to let their work shine. Coupled with elegant animations, we crafted a modern, spacious website. The grid system allowed for unique layouts, further enhancing the site's visual appeal and user experience.
